Naming Matters is a first-of-its-kind, patented and patent-pending Brand Automation Platform that facilitates and supports the creation and vetting of new names and brands.
Our platform reimagines this stressful and expensive process, saving our users hundreds of hours and fostering creativity via our patented name space visualizations.
We originally created Naming Matters for our own naming company's use, so it is optimized to quickly and painlessly review name candidates, eliminate crowded and unavailable names, and focus deeper creativity on truly new and defensible directions.
Below is a small selection of names our founder created over the years. With 30+ years of naming experience, we know what you need to know, to evaluate your names and focus on your best. We thank our naming clients for the opportunity to create hundreds of names for them. Now we’re sharing this experience through Naming Matters.
We do not accept advertising or share user information in any way.Our intent is to build tools and services that enhance our users' creativity and efficiency.Our aspiration is to enable our users to create better names and make better, smarter, and faster naming and branding decisions.We enormously appreciate our subscribers and all our paid users who, along with our own investment, enable us to continue to build out Naming Matters capabilities.
Does your name “fit right in” to a category with many similar names, or do you stand out as very different? Which of these naming strategies is in sync with your branding plans? How different do you want to be? If you want to be seriously different, do you have the marketing and communication resources to support something truly new?
Are any identical or similar names owned by big powerful companies? Do these owners have a history of vigorously defending their names, or suing identical or even similar name users? Have the owners of identical or similar names had to “cease and desist” using their names based on such objection.
Is your name or similar names in wide use in some geographies, but not in others? This can be an indication that a name or its word-parts have linguistic or pronunciation issues, or inappropriate or unpleasant associations, in some languages. This can limit your ability to use it worldwide, or at all.
Do you see many names similar or identical to yours, in the trademark classes you are most interested in? See if you can build new unique, more protectable names based on the most interesting of these words or the ideas behind them.
Search a word-part or otherwise incomplete name, such as "Pay-" or "Zen-" or -pro" in your desired trademark classes. What other word-parts, prefixes, suffixes, etc. are combined with these, to make complete names? Can you create new relevant and protectable new names by combining your desired word-part(s) with some of these new elements.
Search an existing name that has meanings or brand associations similar to those you desire for your name. What other names do you see that are similar to this existing name? Can you identify word-parts or naming directions from these examples that help you create unique new names, while retaining these positive meanings or associations?
Search existing names that are identical and similar to yours, and see in which trademark classes they are most prevalent. It may be that your name, or part of your name, is indicative of or references a specific class of goods such as medical devices or chemicals. If these are not your desired associations, it may be wise to explore different naming directions.
"Naming is not trivial. This is a self-service product - by using the internet and a credit card I can access the equivalent of thousands of hours of naming and brand intelligence. Every single business will use this worldwide."
"It did an excellent job identifying classes and gave me instantaneous visual results. Providing this visual language is tremendous, puts everything in context. It does such a great job and is accessible, I can share it with my clients."
"As part of re-incorporating our company, we had to choose a new name. Checking if a domain name was available using standard methods, was simple but did not give us any information about similar names and trademarks. Fortunately, we were able to use Naming-Matters solution. This wonderful service answered questions which would otherwise take weeks to research, within minutes. Thanks to Naming-Matters we were able to identify the only names that mattered in less than a day. This is a wonderful service which I recommend wholeheartedly to any business with branding needs."
“For our projects we look at USPTO and do Google search. But once the client gives our names to lawyers, we are lucky to get even 1 through out of 20, and that can take 1-2 weeks. With this product we will be able to present with much more confidence.”
"We have ten offices and most do naming. I can’t believe it not helping with everything we’ve ever done."
“What is truly wonderful about Naming-Matters is being able to intuitively see how a prospective name is currently or previously used in the market across any industry. In our new name search, this was so important, especially to see how our ideal name compared to similar or derivative names. The ability to view this index in parallel was invaluable to us and critical in finally selecting our new name.”