Blog

10 Jan 2022
"What's Up Doc?" Naming and the WarnerMedia/Discovery Merger

Over the holidays I was asked about naming and the Discovery Inc./WarnerMedia merger, to be implemented later this year. The problem is that there are so many names in the mix. This is not unusual ...

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2 Nov 2020
Monster Energy Tangles with Cleveland Monsters Hockey Team: Who Won?

Just in time for Halloween, the Trademark Trial & Appeal Board (TTAB) issued their opinion regarding a dozen trademark (TM) infringement objections filed by Monster Energy, the energy drink com...

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6 Oct 2020
Casper The Friendly Ghost vs. Casper The Mattress

You can probably visualize Casper the Friendly Ghost, a cartoon character created in the 1930s who has appeared in comics, 55 cartoons from 1945-59, five TV series from 1959-2012, the feature film ...

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29 Jul 2020
Note to Namers: Geographic Indications are Not a Smart Source of Name Ideas

In an interesting case appealed to the UK High Court regarding a denial for trademark protection by the UK Intellectual Property Office, the brand Nosecco was found to be both deceptive, and proh...

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18 Jul 2020
4 Top Naming Questions for Elpha (Women in Tech)

For Elpha we answered the "Top Four Naming Questions" I receive. Note, this is not legal advice but rather insight from many years of creating, vetting, and helping clients select names. 1) What i...

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18 Jul 2020
Surprising Decision by U.S. Supreme Court

This past Tuesday, something quite unusual happened: a trademark case was decided at the U.S. Supreme Court. This is rare, only one or two trademark-related cases/year are argued — and in some year...

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